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My Work
What do I work with?

wheel

wheel_ico The Design Wheel

The design wheel (as I call it) is a combination of the three main design disciplines which I have worked with throughout my career.

As a result, I have succeeded in developing a holistic design approach, which helps me to provide creative solutions to problems when creating a new product/service, in order to satisfy user needs.

Want to know more about my skills?

Skills »

My Design Process
How do I work?

Six fundamental steps

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The 6 D's process

Customized design process for the creation of new products in a faster & more efficient way.

UCD (User Centered Design)

Extensive attention to users needs, wants & limitations.

The user is always right!

My Design Methodology
General Overview

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Workflow
What can I help you with?

research_ico Design Research

I can help you understand your current/future customers by collecting qualitative & quantitative data, using conventional methods such as:

- Surveys
- Benchmarking
- Positioning maps
- Focus groups
- Interviews

No business can succeed without understanding its customers and the market in general.

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research_idea Innovation through creativity

You want to do do something but still you're not sure what is it?
Let's try & find out.

Creative techniques for generation of new ideas & their evaluation.

- Brainstorming
- Mind maps
- Lateral thinking
- SWOT analysis
- Porter's 5 forces analysis

Let's think outside the box & get a new idea!


concept_ico Conceptualization

Got an idea? Let's make it clear.

Depending on the project, we must take some of the following steps:

- Set goals & objectives
- Definition targets, users & their roles (Creation of User Personas)
- Definition of materials & platforms
- Creation of storyboards
- Information Architecture (IA)
- UX flows & indetification of external factors (Context of Use)
- Creation of wireframes.

Once the concepts are defined, we are ready to proceed with ther materialization.

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proto_ico Prototyping

Do you want to test your concept even if it's not done yet?
Let's make a prototype.

This is the best way to reduce the time-to-market of a product by identifying potential problems during the design process, allowing us to itirate in order to achieve the best solution.

Construction of functional prototypes including, but not limited to:

- 3D printing, composites and casting molds
- Digital mockups
- Interactive mobile prototypes (HTML5 & CSS3, InVision, XCode)

Let's make the intangible tangible!

Design thinking
What can we do together?

utopia

objective_ico The Objective

As a design manager I can help you to get the ideal solution for the needs of your customers.
It is not an easy journey but totally worth it.

Innovation is the main objective.

References
Some clients and collaborators I've worked with

toptal

osiris

graphiq

sraml

simulationFinance

uio

yoimo

waypoint

visitracker

itesm

Do you want to know more about me?

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